Seeking Beauty – Artistic Labels of the Miho’s Original Wines

Label designs on the Miho’s original wine bottles represent uncompromising pursuit for beauty. Top-rated printing company in northern Italy repeated trials and errors and printed the designs on paper of finest quality in order to meet the Miho’s standard of beauty in each color and texture.

Images of the bottles also sought after beauty. They were taken by Italian photographer, Mr. Raffaello Benedetti Brà. He has a professional career of shooting for such brands as Bvlgari and Rolex. Impressed by the Miho’s original wines, he commented as follows:

“Through partnership with Sacrafamilia, Shumei has inspired spirituality and the artistic beauty of the Miho Museum into their wine-making. It’s fascinating. I agree with their concept of beauty and have found out that their wines have realized my ideal expression of beauty.”

The awe-inspiring beauty of the Miho Museum gives a new life into the real scene of artistic creations.